As telenovelas brasileiras também choram: Motivos para a audiência das telenovelas mexicanas no Brasil.

Harnessing the potential of entertainment-education telenovelas

The enormous economic, political and social problems of the developing world call for creating effective, equitable, and socially responsible mass media programs that will solve human problems and benefit society. The present article investigates the use of the entertainment-education strategy in mass communication, especially focusing on the potential of telenovelas in addressing problems of n...

Bases Para Um Movimento Pela Inovação Tecnológica No Brasil

Recurrent mistakes in the treatment of technological innovation in Brazil are identified. A movement on behalf of technological innovation is proposed, based on: an understanding of what technological innovation is (and is not); appreciation of every relevant component; recognition of its systemic and self-coordinating character; and the establishment of an appropriate support.

Impacto dos investimentos em tecnologia de informação no desempenho financeiro das indústrias brasileiras

This article comes from research that sought to deepen existing discussions on the evaluation of IT investments and to assess their impact on organizational performance. The goal was to identify and analyze the impacts of spending and investments in information technology in the financial performance of Brazilian industries. The results allowed to state that the industries that have invested in...

MULTIPLE PROXIMITIES BETWEEN TELEVISION GENRES AND AUDIENCES The Schism between Telenovelas’ Global Distribution and Local Consumption

How can a Mexican telenovela be more attractive to viewers in Brazil than a nationally produced telenovela? This seems to be the question posed by the increasing transnational flow of cultural products. Most of the data indicate that viewers prefer locally produced programs. Nevertheless, some of the transnational success of Latin American telenovelas abroad seems to question this truism. This ...

As mídias sociais contribuem para a democratização das polícias?